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Back in the 1980's and early 90's, Neil Tennant and Chris Lowe, more formally known as the Pet Shop Boys, were one of the top pop acts of the day. But just how well do they fare in the musical climate of 2009? New album 'Yes' suggests that they are ready to give a good go at seeing how they measure up.
With a name and sound strongly rooted to their heyday, 'Yes' attempts to transition their recognisable identity into the modern pop landscape. Armed with the latest studio production, their retro-sounding synthesisers and electronic beats are given a latter day makeover. The result is an album and subsequent singles that are likely to stick around for a while in the charts, if only snapped up by their eager fans impressed with their tenacity to adapt somewhat to the times. However, despite pleasing the diehards, it's unlikely to impress a young audience or non-fans. Not that there is anything wrong with that, 'Yes' just sticks to the formula that's worked for so long. As the old clichéd saying goes, "If it ain't broken, don't fix it." And that, with a bit of contemporary polish, works just fine.
It should be applauded that the album could have easily slipped into a one trick nostalgia trip, but manages to speak for itself in 2009's standards without compromising their sound. That said however, the album's lead single and opener 'Love Etc' appears an obvious attempt to try and crack the charts and gain some new fans. It sounds the most rejuvenated of the ten tracks, oozing the feel of modern day dance-pop that is found in the top twenty. If 'Yes' was a record of 'Love Ect's, it could maybe achieve a new found craze for the pair, but instead the nine tracks that follow suit fall straight back into more recognisable ground. Then again it can be argued an album of like minded songs would run the risk of alienating their original fanbase.
The duo were of course awarded a Brit Award this year for 'Outstanding Contribution to Music', and are hoping their new music is just as important and influential as their past work. Only time will tell if 'Yes' holds up to their classics, and whilst not breaking any new ground or offering much in the way to win any new admirers, it provides plenty to please both long time and casual fans as well as a clear reminder of their talent.
Reviewed by Peter Angell
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Wednesday 8th April 2009
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